Tuesday, January 7, 2014

When A Surgeon Is An Artist.


Dr. John Marks and his father, Dr. Gerald Marks, enjoy international acclaim in the field of colorectal surgery. The latter Dr. Marks is also an accomplished and admired water colorist. When it came time to design the new website for their world-renowned practice -- and inspired by his skill with a paintbrush -- SONDER & chose Gerald Marks watercolors as the graphic theme. The site will launch in late February after extensive Beta testing.

Thursday, November 7, 2013

Pinnacle Textile Is Soaring.

Sonder & is helping Pinnacle Textile announce the acquisition of Eagle Work Clothes, a renowned 70-year-old manufacturer/distributor of medical, kitchen, industrial and hospitality workwear. The campaign breaks in major trade publications and online media in December.

Wednesday, September 11, 2013

Amoroso's Roll Man Takes A Partner.

After 30 years going it alone, Amoroso's iconic "Kaiser" Roll Man has been joined by "Italian" Roll Man. The two will be making joint appearances together promoting the rolls that make Philly sandwiches world-famous. Contrary to rampant rumors, both have said in recent interviews, "We're just friends."

Wednesday, February 20, 2013

Penske Film Debuts In Scottsdale

After a cross-country shooting odyssey that began in Reading, PA and ended in Los Angeles, a new 6-minute film I directed for Penske's Worldwide Meeting debuted at The Phoenician Hotel in Scottsdale, AZ on February 20th. The piece was produced by Monogram in Philadelphia and captures the essence of the company's values, pride and work ethic in Penske Associates' own words.

Thursday, November 8, 2012

Coming Soon To A Computer Near You!

In an effort to help turn the economy around, SONDER & will be doing its part by posting video snippets dispensing sage advice and wry commentary regarding the marketing and advertising business.

Wednesday, October 24, 2012

Amoroso's Gives Pizza A Run For Its Money.

Now ... "Pizza's got a rival." ... Don Brusco Bruscotta by Amoroso's. SONDER & is handling the national introduction of the product, a phenomenon throughout Europe, outselling pizza in 6 countries. Amoroso's, in partnership with Don Brusco, will be handling manufacturing, distribution and marketing across the US. We've just finished producing an introductory video to be emailed to buyers and distributors. To view the video: www.AmorosoBaking.com 

Wednesday, September 5, 2012

A Uniform Campaign For Pinnacle Textile

Hospitality industry uniform manufacturer Pinnacle Textile will launch a series of 6 print ads in national trade publications beginning in October. The campaign will coincide with a new Pinnacle catalog and redesigned web site created by SONDER & Warkulwiz Design. www.PinnacleTextile.com

Wednesday, August 22, 2012

Victor Sonder's Demo Reel

As a director -- and writer of many spots included on this reel -- Victor Sonder has extensive experience over his 20-year directing career with NFL Films and SONDER &. Working with advertising agencies and corporate clients all over the U.S., Victor has handled everything from :30 spots to music videos to long-form corporate pieces. His work has been recognized by the Cleo Awards, national ADDY Awards, Hollywood Radio & Television Society and national TELLY Awards, among many other prominent film/advertising organizations.

Monday, July 30, 2012

Top Site Coming Soon For Pinnacle Textile

Pinnacle Textile, a new SONDER & client, is a national manufacturer of service apparel, aprons and linens primarily for the hospitality industry. In addition to their new web site, a trade advertising print campaign will launch in the Fall.

Friday, June 22, 2012

New Brand Identity For An Old Company

Working with renowned graphic designer Tom Nikosy, Sonder & recently completed a rebranding program for the company formerly known as The Original Philadelphia Cheesesteak Company. The new logotype will be incorporated throughout the company's internal communications, as well as in retail advertising and packaging and at the recently-opened Xfinity Center cheesesteak restaurant.

Amoroso's Hot From The Oven!

After an intense and productive six months working with Warkulwiz Design, the re-skin of Amoroso's new web site is complete and live. To see what just came out of our creative oven ... www.AmorosoBaking.com

Wednesday, April 11, 2012

Shaq and United Nations SG Slam Dunk Malaria

Working through North Jersey ad agency SGW Integrated Marketing Communications and Niles Wolfson, Chief Creative Officer, I just completed directing a Malaria Day 2012 PSA at the United Nations. The video featured NBA legend, Shaquille O'Neal and UN Secretary-General, Ban Ki-moon, and will make its debut at a gala United Nations' fund-raising event in late April.

Saturday, February 4, 2012

Stills Run Deep For Penske's Worldwide Meeting

Putting the finishing touches on three videos I'm directing through NFL Films for Penske's worldwide meeting in Scottsdale, mid-February. Still photographs were shot in 5 Penske cities documenting the company's charitable involvements. Andrea McArdle, of Annie fame, will be performing live at the gala presentation as the videos are shown on a giant 26-foot LED screen. Should be a great night!

Wednesday, November 30, 2011

Awakening The Direct Response Market


From the SnoreNoMore logo design, to copywriting for the web site and all sales materials, to writing/directing the :60 TV spot, all was accomplished over a sleepless two-week time span. But the client anticipates eye-opening results from the test market before a national roll-out. Click on the link and check out the web site and TV spot.

Tuesday, October 11, 2011

Symbol of The New American Revolution!


Seymour Chwast's New York Times column about logo designs for the "Occupy Wall Street" movement inspired me to try my hand at designing a symbol. That's how uninspired I was by the featured designs. Can my logo become THE symbol of "The new American revolution?" Sure going to try and make it happen.

Thursday, September 29, 2011

The Wallet and Rubber Band Are Dead.


I've recently developed a stem to stern branding package for a new, ingenious, patented minimal wallet. MiniMax will put an end to overstuffed wallets and cheesy rubber bands forever. From the name and tagline -- The minimal wallet with maximum capacity -- to the logo, web site, animated 3D video and sales materials, HOT Productions was there. Can Brookstone, Macy's and the rest be far behind?

Amoroso's 0rders A Complete Overhaul.



From the logo and brand positioning statement-- "Why Philly sandwiches are world-famous." -- to the delivery trucks. From the fresh, new look of the advertising and trade show booth to the in-progress web site redesign. HOT Productions is in the process of completely overhauling Amoroso's brand as the iconic Philadelphia bakery takes the national stage. With its burgeoning frozen capabilities and expanding presence in the food service industry, Amoroso's is now a recognized brand coast-to-coast. No, make that an international brand with sales to steak shops, supermarkets, grocery stores and corporations in all 50 states, as well as in Bermuda, Canada, Dominican Republic, the Philippines, Guam and Puerto Rico. Please excuse me but I just can't help myself ... We're really on a roll!

Friday, July 29, 2011

From Iconic To Comic.

. Norman Carpet One wanted a billboard promoting the carpet retailer's penchant for saving customers money. Through the magic of Photoshop, Benjamin Franklin's iconic portrait on the $100 bill was transformed into a comic "Norman the Floorman." And a memorable, hard-selling billboard became money in the bank.

Thursday, February 24, 2011

Steering Penske Truck Leasing To Scottsdale.

The music videos and award pieces I directed for Penske Truck Leasing brought the crowd to its feet and helped launch a thrilling kickoff for the company at their annual meeting held Feb. 21--23 in Scottsdale, AZ. Working with Jim Feenstra, Penske's Senior VP Marketing and Don Metcalf, Director of Product Marketing, the videos were produced through NFL Films and shown on a huge 24 ft. LED screen to an audience of nearly 1500, including company founder and racing legend Roger Penske. The event opened with a live performance by Nikki Yanofsky singing "I Believe," the song she performed at the opening ceremony of the 2010 Winter Olympics in Vancouver. The screen was filled with dramatic black & white still photographs of Penske employees captured during a two-week, cross-country odyssey to 7 of Penske's major facilities. Ken Kauffman was the still photographer, George Pilhuj handled editing, Michael Ventresca was the AE and Marie Patriarca produced for NFL Films.

Wednesday, February 24, 2010

An Oldie But Goodie

It was time to write the Pennsylvania Lottery's first TV campaign and I decided to demo a spot, save some money and use myself as on-air talent. The Lottery Director said he couldn't have cast a better street hustler himself and insisted my acting debut appear on-air, along with four additional spots. To view the entire campaign, check out the Lottery article in the right-hand column of this blog.

Saturday, February 6, 2010

House Calls Are Making A Comeback


I've been hired as a marketing consultant for a startup specializing in conveniently treating seniors in the comfort of their own homes. The first task was to name the new venture and design a corporate identity. We are now in the process of putting the final touches on a business plan and drafting the marketing plan. Housebound seniors  will soon have expert and caring medical treatment right at their doorstep.

Tuesday, January 26, 2010

Motorola's Getting Ready To Party!

I am currently in the process of writing and directing two short programs for NFL Films which will kick off Motorola's Super Bowl party in Miami. The first piece will open the festivities with a review of the NFL season and Motorola's critical role as supplier of in-game communications and headsets. The second piece will introduce party-host Michael Strahan with a look back at his illustrious career. Proud to be doing my part in letting the good times roll.

Tuesday, August 25, 2009

Ready For Some Hot Music?

As part of SONDER &'s ever-evolving platform of creative services, we are now representing TOM HEDDEN MUSIC. A 5-time national EMMY award-winner and 6-time nominee, Tom is the former head composer at NFL Films and is responsible for the company's signature sound for the past 20 years. But please don't categorize Tom's work as "sports only." Mr. Hedden is a multi-faceted composer with tremendous skills in many different musical genres and film/video formats. From full orchestral works to rock, country, electronic, R&B, even hip-hop. From :30 TV spots to longer-form corporate pieces, episodic television to film scores ... Tom Hedden is a brilliant composer with a unique lack of ego and a particularly affable personality. He listens intently. He responds quickly. He's got the marketing savvy and creative resources to express your vision in compelling, memorable and innovative ways. Please check out Tom's work by clicking here. And then call HOT Productions for your next music project. Tom's response will be music to your ears.

Sunday, June 21, 2009

"Nothing as close comes close" is close.

After postponing the shoot three times due to bad weather, I've just completed post production on the 2009 TV campaign for Lancaster County Tourism. Based on the strategy and campaign theme I drafted -- "Nothing as close comes close" -- the four :30 and four :15 spots are aimed at vacationers whose tight budgets and curtailed travel plans make Lancaster County's proximity, affordibility, unique PA Dutch character and myriad attractions more compelling than ever. Supervising for the client were Christopher Barrett, President and CEO, PA Dutch Convention and Visitors Bureau and Deb Sellers, Director of Marketing who said, "When I am dealing with Victor Sonder, Marie Patriarca and Cheryl Bohn I know we are getting the best possible product. You guys are awesome!" The campaign launches late June in multiple East Coast markets. HERE ARE LINKS to the four :30 spots as they will appear on TV: "Amish Culture" ... "Family" ... "Couples" ... "City"