Logo Design for local Saab Dealer

All things Amoroso's

I am going to start a feature of work that I have produced over the years. Today the featured advertising is for Amoroso's Baking Company. Their corporate logo, package designs, and all radio and television commercials on their Buzz page ... Amorosogood! Check it out.

Ready For Some Hot Music?

As part of HOT Productions' ever-evolving platform of creative services, we are now representing TOM HEDDEN MUSIC. A 5-time national EMMY award-winner and 6-time nominee, Tom is the former head composer at NFL Films and is responsible for the company's signature sound for the past 20 years. But please don't categorize Tom's work as "sports only." Mr. Hedden is a multi-faceted composer with tremendous skills in many different musical genres and film/video formats. From full orchestral works to rock, country, electronic, R&B, even hip-hop. From :30 TV spots to longer-form corporate pieces, episodic television to film scores ... Tom Hedden is a brilliant composer with a unique lack of ego and a particularly affable personality. He listens intently. He responds quickly. He's got the marketing savvy and creative resources to express your vision in compelling, memorable and innovative ways. Please check out Tom's work by clicking here. And then call HOT Productions for your next music project. Tom's response will be music to your ears.

"Nothing as close comes close" is close.

After postponing the shoot three times due to bad weather, I've just completed post production on the 2009 TV campaign for Lancaster County Tourism. Based on the strategy and campaign theme I drafted -- "Nothing as close comes close" -- the four :30 and four :15 spots are aimed at vacationers whose tight budgets and curtailed travel plans make Lancaster County's proximity, affordibility, unique PA Dutch character and myriad attractions more compelling than ever. Supervising for the client were Christopher Barrett, President and CEO, PA Dutch Convention and Visitors Bureau and Deb Sellers, Director of Marketing who said, "When I am dealing with Victor Sonder, Marie Patriarca and Cheryl Bohn I know we are getting the best possible product. You guys are awesome!" The campaign launches late June in multiple East Coast markets. Here are links to the four :30 spots as they will appear on TV: "Amish Culture" ... "Family" ... "Couples" ... "City"

Victor Sonder - '09 Director's Reel

To view the reel larger, double-click on the screen above. The larger screen will appear in a window. Then click on "HQ" below the screen to watch in high quality.

Saint Peter's University Hospital; Lancaster County Tourism, Amoroso's Baking Company, NFL Sunday Ticket - National ADDY Award-Winning Campaign

No Vacation For Lancaster County

Pennsylvania Dutch Country plans on agressively pursuing visitors this Spring and Summer. After conceiving a new marketing/creative strategy, a new campaign theme line and writing the broadcast executions for the upcoming Lancaster County tourism campaign, I'm currently in pre-production at NFL Films for the location shoot on May 1 & 2. I'll be directing a series of 4 TV spots and 4 radio spots that will feature real people interviews conducted at various attractions throughout the county intercut with scenic footage capturing the unique character of the region. I'll also be supervising post production at NFL immediately following the shoot. The spots will air in June.

Racing To The Finish Line For Penske

After location shoots in Phoenix, AZ and Reading, PA, and a studio shoot at NFL Films, I'm wrapping up post production at NFL on a brand repositioning film for Penske, an international transportation services company with annual revenues of nearly $18 billion. Penske associates from all levels of the company hieracrchy were asked a series of identical questions. Their unrehearsed responses were captured in Hi-Def video utilizing a unique camera set-up which enabled the associates to see, hear and respond directly to me. The final 10 minute film -- emphasizing Penske's core values of "passionately personal" customer service, dedication to excellence and fresh thinking and innovation -- will be distributed on DVD to all Penske employees around the world. My client contact is Jim Feenstra, Senior VP of Marketing: jim.feenstra@penske.com