Wednesday, September 11, 2013
Wednesday, February 20, 2013
After a cross-country shooting odyssey that began in Reading, PA and ended in Los Angeles, a new 6-minute film I directed for Penske's Worldwide Meeting debuted at The Phoenician Hotel in Scottsdale, AZ on February 20th. The piece was produced by Monogram in Philadelphia and captures the essence of the company's values, pride and work ethic in Penske Associates' own words.
Thursday, November 8, 2012
Wednesday, October 24, 2012
Wednesday, September 5, 2012
Wednesday, August 22, 2012
As a director -- and writer of many spots included on this reel -- Victor Sonder has extensive experience over his 20-year directing career with NFL Films and SONDER &. Working with advertising agencies and corporate clients all over the U.S., Victor has handled everything from :30 spots to music videos to long-form corporate pieces. His work has been recognized by the Cleo Awards, national ADDY Awards, Hollywood Radio & Television Society and national TELLY Awards, among many other prominent film/advertising organizations.
Monday, July 30, 2012
Friday, June 22, 2012
Working with renowned graphic designer Tom Nikosy, Sonder & recently completed a rebranding program for the company formerly known as The Original Philadelphia Cheesesteak Company. The new logotype will be incorporated throughout the company's internal communications, as well as in retail advertising and packaging and at the recently-opened Xfinity Center cheesesteak restaurant.
Wednesday, April 11, 2012
Saturday, February 4, 2012
Wednesday, November 30, 2011
From the SnoreNoMore logo design, to copywriting for the web site and all sales materials, to writing/directing the :60 TV spot, all was accomplished over a sleepless two-week time span. But the client anticipates eye-opening results from the test market before a national roll-out. Click on the link and check out the web site and TV spot.
Tuesday, October 11, 2011
Seymour Chwast's New York Times column about logo designs for the "Occupy Wall Street" movement inspired me to try my hand at designing a symbol. That's how uninspired I was by the featured designs. Can my logo become THE symbol of "The new American revolution?" Sure going to try and make it happen.
Thursday, September 29, 2011
I've recently developed a stem to stern branding package for a new, ingenious, patented minimal wallet. MiniMax will put an end to overstuffed wallets and cheesy rubber bands forever. From the name and tagline -- The minimal wallet with maximum capacity -- to the logo, web site, animated 3D video and sales materials, HOT Productions was there. Can Brookstone, Macy's and the rest be far behind?
From the logo and brand positioning statement-- "Why Philly sandwiches are world-famous." -- to the delivery trucks. From the fresh, new look of the advertising and trade show booth to the in-progress web site redesign. HOT Productions is in the process of completely overhauling Amoroso's brand as the iconic Philadelphia bakery takes the national stage. With its burgeoning frozen capabilities and expanding presence in the food service industry, Amoroso's is now a recognized brand coast-to-coast. No, make that an international brand with sales to steak shops, supermarkets, grocery stores and corporations in all 50 states, as well as in Bermuda, Canada, Dominican Republic, the Philippines, Guam and Puerto Rico. Please excuse me but I just can't help myself ... We're really on a roll!
Friday, July 29, 2011
. Norman Carpet One wanted a billboard promoting the carpet retailer's penchant for saving customers money. Through the magic of Photoshop, Benjamin Franklin's iconic portrait on the $100 bill was transformed into a comic "Norman the Floorman." And a memorable, hard-selling billboard became money in the bank.
Thursday, February 24, 2011
The music videos and award pieces I directed for Penske Truck Leasing brought the crowd to its feet and helped launch a thrilling kickoff for the company at their annual meeting held Feb. 21--23 in Scottsdale, AZ. Working with Jim Feenstra, Penske's Senior VP Marketing and Don Metcalf, Director of Product Marketing, the videos were produced through NFL Films and shown on a huge 24 ft. LED screen to an audience of nearly 1500, including company founder and racing legend Roger Penske. The event opened with a live performance by Nikki Yanofsky singing "I Believe," the song she performed at the opening ceremony of the 2010 Winter Olympics in Vancouver. The screen was filled with dramatic black & white still photographs of Penske employees captured during a two-week, cross-country odyssey to 7 of Penske's major facilities. Ken Kauffman was the still photographer, George Pilhuj handled editing, Michael Ventresca was the AE and Marie Patriarca produced for NFL Films.
Wednesday, February 24, 2010
It was time to write the Pennsylvania Lottery's first TV campaign and I decided to demo a spot, save some money and use myself as on-air talent. The Lottery Director said he couldn't have cast a better street hustler himself and insisted my acting debut appear on-air, along with four additional spots. To view the entire campaign, check out the Lottery article in the right-hand column of this blog.
Saturday, February 6, 2010
I've been hired as a marketing consultant for a startup specializing in conveniently treating seniors in the comfort of their own homes. The first task was to name the new venture and design a corporate identity. We are now in the process of putting the final touches on a business plan and drafting the marketing plan. Housebound seniors will soon have expert and caring medical treatment right at their doorstep.
Tuesday, January 26, 2010
I am currently in the process of writing and directing two short programs for NFL Films which will kick off Motorola's Super Bowl party in Miami. The first piece will open the festivities with a review of the NFL season and Motorola's critical role as supplier of in-game communications and headsets. The second piece will introduce party-host Michael Strahan with a look back at his illustrious career. Proud to be doing my part in letting the good times roll.
Tuesday, August 25, 2009
As part of SONDER &'s ever-evolving platform of creative services, we are now representing TOM HEDDEN MUSIC. A 5-time national EMMY award-winner and 6-time nominee, Tom is the former head composer at NFL Films and is responsible for the company's signature sound for the past 20 years. But please don't categorize Tom's work as "sports only." Mr. Hedden is a multi-faceted composer with tremendous skills in many different musical genres and film/video formats. From full orchestral works to rock, country, electronic, R&B, even hip-hop. From :30 TV spots to longer-form corporate pieces, episodic television to film scores ... Tom Hedden is a brilliant composer with a unique lack of ego and a particularly affable personality. He listens intently. He responds quickly. He's got the marketing savvy and creative resources to express your vision in compelling, memorable and innovative ways. Please check out Tom's work by clicking here. And then call HOT Productions for your next music project. Tom's response will be music to your ears.
Sunday, June 21, 2009
After postponing the shoot three times due to bad weather, I've just completed post production on the 2009 TV campaign for Lancaster County Tourism. Based on the strategy and campaign theme I drafted -- "Nothing as close comes close" -- the four :30 and four :15 spots are aimed at vacationers whose tight budgets and curtailed travel plans make Lancaster County's proximity, affordibility, unique PA Dutch character and myriad attractions more compelling than ever. Supervising for the client were Christopher Barrett, President and CEO, PA Dutch Convention and Visitors Bureau and Deb Sellers, Director of Marketing who said, "When I am dealing with Victor Sonder, Marie Patriarca and Cheryl Bohn I know we are getting the best possible product. You guys are awesome!" The campaign launches late June in multiple East Coast markets. HERE ARE LINKS to the four :30 spots as they will appear on TV: "Amish Culture" ... "Family" ... "Couples" ... "City"
Sunday, March 22, 2009
Pennsylvania Dutch Country plans on agressively pursuing visitors this Spring and Summer. After conceiving a new marketing/creative strategy, a new campaign theme line and writing the broadcast executions for the upcoming Lancaster County tourism campaign, I'm currently in pre-production at NFL Films for the location shoot on May 1 & 2. I'll be directing a series of 4 TV spots and 4 radio spots that will feature real people interviews conducted at various attractions throughout the county intercut with scenic footage capturing the unique character of the region. I'll also be supervising post production at NFL immediately following the shoot. The spots will air in June.